Ai-Xi | Your Precision Marketing Expert

Ai-Xi - Content Marketing

Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment. A successful content marketing campaign establishes you as an expert in your field, and that sets the groundwork for a long-term business relationship. Simply put, its primary focus is on building the relationship, not the hard sell.Types of content that typically form a content marketing strategy include:
content marketing

  • Blog posts
  • Guest blog posts
  • E-books
  • Email newsletters
  • PowerPoint presentations
  • Podcasts
  • Standard videos
  • Micro-videos (ie, Vine)
  • Social media posts
  • Live presentations
  • Webinars
  • White papers
With the freedom to create contents, video, images…and the convenience of web and social marketing tools, companies are taking more proactive role in terms of content marketing approach, while there are many problems in the contents such as too much focus on the company’s perspective rather than the buyer’s; Gaps in the story; Staying too high level; Not targeted to a specific audience… It is great to publish content, you need a content strategy to better engage and communicate with your existed and potential customers.
content marketing